December 03, 2015
The Evolution of Sneaker Design Technology pt1
Over the years I have owned just about every kind of sneaker imaginable. Ranging in price from $35 to over $200, if it was hot and my mom could afford it, they were on my feet. From classic Chuck Taylors to Italian owned Filas and even the GOAT Jordans that still outsell just about every other sneaker on the market today. I’ve been in love with footwear for a very long time. From fancy colorways to exclusive collabs, I never thought about the evolution of sneakers until a few years ago when I developed shin splints during a routine workout. It was at this very time that I thought to myself, what percentage of this pain was caused by the shoes on my feet? As a trained computer scientist, I did what most technologists would do
call the family podiatrist open up Google search and fire off a few queries. What I got back was pretty interesting:
- Could Your Shoes Be Giving You Shin Splints?
- Worst Shoes for Your Foot Health
- How Shoes Cause Flat Feet and Overpronation
- How Does Your Arch Height Affect Your Shoe Choice and Injury Risk
Not only did my search expose certain brands but styles of shoes too -- ultra high heels, flip flops, and ballet shoes were all known to cause foot problems. I was pretty alarmed at the findings and wanted to know if anyone was looking into solving these types of foot problems through the next generation of footwear design.
Both Adidas and Nike had already invested a good bit of money into their Research and Development division to solve unique problems. Adidas was working on FutureCraft 3D (via YouTube), a unique 3D-printed running shoe midsole which can be tailored to the cushioning needs of an individual’s foot. While Nike took on accessibility by literally reinventing the zipper on performance sneakers. They developed Flyease technology, a system that solves a problem for amputees, stroke victims, and people with cerebral palsy. By using a subtle zipper that snakes around the heel, they were able to let you peel open and close your shoe with one hand.
Neither of these two technologies are widespread yet but I am excited to the see impact foot health has on shoe manufacturers moving forward. With 3D printing, more durable and breathable materials and a conscious customer, someday we’ll live in a world where foot problems are alleviated not created by the shoes we throw on in the morning.
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