December 03, 2012
On Saturday, December 1, 2012, the @myHealthImpact team celebrated World's AIDS Day by participating in the 4th Annual Red Pump/Red Tie Affair in Charlotte, NC. The event was a huge success that included a silent auction and fashion show to raise awareness about the impact of HIV/AIDS on women and girls. Everyone, near and far stepped out and showed off their favorite red accessories: pumps, bow ties, cuff links, earrings, belts, etc. It was truly amazing to see people of all cultures come together and support the push for an AIDS Free Generation.
With so many displays of the color red, immediately my mind flashed the question, "What ever happened to PRODUCT (RED)?" It was only six years ago when I saw the first Apple commercial promoting a (RED) iPod Nano, that I learned about the charity's global fight against AIDS. Soon after, other brands such as The Coco-Cola Company, Nike, Starbucks, and the American Express would join U2 frontman and activist, Bono, to sell (RED) products.
Now that I am also an HIV Activist, I would like to continue The (RED) Manifesto, which is to be part of the organization that delivers an AIDS Free Generation.
"We all have tremendous power. What we choose to do or buy, can affect someone's life on the other side of the world. When you do the (RED) thing, a (RED) partner will give up some of its profits to fight AIDS. It's as simple as that. (JoinRED)."
LEAVE A COMMENT: What are your favorite (RED) products!?
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In Partnership with: Poole College of Management, College of Humanities and Social Sciences, National Science Foundation, Penn State